Fake Culture - Failing strategy
I want to make it all about the people. There is nothing I enjoy most than collaborative work when everyone is on the same page, for that reason, for me, the focus is always on who you are working with and not that much on the money, time or resources.
I´d worked with many companies in the past and the most important lessons and experiences always came from my colleagues, who many became friends.
The Primal Collective is our intention to replicate that way of work. Focusing always on the client´s expectations knowing before hand that we all belong to the same culture and that our core values and principles are aligned with theirs. The strategy will always be centered around the original intention of the client when building their project, always reaching for the essence of the idea and bringing a new set of eyes that can help shape that idea into tangible results.
For us, it's not about 'fake it till you make it'; it's about being true to what you say and acting on it